The UAE, Lulu's largest market, recorded Q2 2025 revenue growth of 9.4% year on year, with a key component being the continuing strong demand for fresh food in the region, leveraged through Lulu's omni-channel offerings.
That 9.4% figure in the UAE is the number that deserves attention from anyone thinking carefully about GCC inflation and consumer impact. Fresh food demand holding firm and growing at that pace in an environment where global food commodity prices have remained elevated tells you something important: the UAE consumer has not yet meaningfully traded down. The income resilience that comes from a combination of high expatriate employment, government wage support for nationals, and the structural wealth effect of a still-buoyant property market is showing up in grocery basket behavior.
Saudi Arabia tells a slightly different story, and it is worth reading carefully.
In the Kingdom, revenue rose by 3.8% year on year in Q2 2025, with particularly high growth in sales of electrical goods.
The Saudi consumer is not retreating, but the composition of growth is shifting. Electrical goods outperformance in the Kingdom points directly to the household formation wave that Saudi Vision 2030 consumer sector impact analysts have been tracking for several years. The Vision 2030 retail investment thesis has always rested on a simple demographic arithmetic: a young, urbanizing population moving into new housing stock and furnishing it. That is what electrical goods growth in a hypermarket context looks like in practice. It is not a luxury story. It is a household establishment story, and it is one of the more durable consumption drivers available to a market analyst.
The digital dimension of Lulu's results adds a further layer of structural interest.
E-commerce continued its growth momentum in Q2 2025, with sales up 43% year on year to $108 million, equating to 5.6% of retail revenue.
By the full year of 2025, online sales had jumped 38.6% year on year, with online penetration reaching 7.3% of total retail sales, driven by Lulu's proprietary digital platform, which is growing nearly twice as fast as aggregator channels.
The strategic significance of that last point is easy to miss. A retailer whose own platform is outgrowing third-party aggregators is building a direct consumer data relationship that compounds in value over time. It is also protecting margin, because aggregator commissions are a structural drag that proprietary channels avoid.
The Emaar Malls quarterly earnings context provides a useful cross-reference for understanding the broader retail environment into which Lulu is expanding.
Recurring revenue from Emaar's malls, hospitality, leisure, entertainment, and leasing reached AED 2.6 billion in Q1 2025, up 11% from Q1 2024, with EBITDA from this segment rising 10% and making up 37% of Emaar's total EBITDA.
When the landlord's recurring income is growing at double digits, it is generally because footfall is holding and tenant sales are performing. Lulu and Emaar are not directly comparable businesses, but they are reading the same underlying consumer, and both readings point in the same direction.
Lulu added 20 stores in 2025, raising its total network to 267 outlets across the UAE, Saudi Arabia, Kuwait, and Bahrain, with plans to open 50 more stores between 2026 and 2028 as part of its disciplined GCC growth strategy.
That expansion cadence, combined with private label products now making up 29.8% of total sales and the Happiness loyalty programme expanding to 8.4 million members, with over two-thirds of sales linked to loyalty customers, describes a business that is simultaneously building scale, protecting margin, and deepening its hold on repeat purchase behavior.
None of this is to suggest the path is without friction. GCC inflation and consumer impact remain live variables, particularly for lower-income expatriate households whose real purchasing power has been compressed by food and housing cost increases over the past two years. The like-for-like growth figure of 2.1% in Q2 2025 is honest about the volume environment: it is positive, but it is not robust. The expansion story is carrying more of the revenue growth than the underlying same-store performance. That is a reasonable place to be for a network still in build-out, but it is a distinction worth preserving in any serious analysis.
What the Lulu Retail post-IPO record ultimately offers is a window into the GCC consumer at a particular moment of transition: past the initial VAT adjustment shock, past the subsidy reform turbulence of the mid-2010s, and now operating in an environment shaped by genuine income diversification, a growing female workforce contributing new household spending power, and a young population that is forming households and furnishing them. The numbers are not exciting. But in consumer analysis, the absence of excitement is often the most interesting signal of all.
For informational and research purposes only. Not a solicitation. Consult a licensed financial advisor before making any investment decision.
